KuKu Chikin Korean Spicy Chicken
client
KuKu ChiKin
role
Logo, Banner, Menu, Marketing Post
recognition
year
2019
Project Overview:
KuKu Chikin, a vibrant and popular Korea spicy chicken brand, is seeking a dynamic graphic design to elevate its visual identity. The goal of this project is to create a visually striking and cohesive design that captures the essence of KuKu Chikin's signature spicy chicken dishes, ensuring a memorable and enticing presence for the brand.
Key Objectives:
1. Brand Essence: Develop a graphic design that reflects the bold and spicy nature of KuKu Chikin's products while maintaining a modern and appealing aesthetic.
2. Product Emphasis: Highlight key spicy chicken dishes in the design, ensuring that they are presented in a way that is both appetizing and visually engaging.
3. Consistency Across Platforms: Create versatile design elements that can be used across various platforms, including social media, packaging, promotional materials, and the official website.
4. Landing page redesign & optimization
5. Component-based UI-kit
6. Product Design Sprints to explore new functionality
Design Elements:
1. Color Palette: Utilize a bold and vibrant color palette that aligns with the spicy and flavorful nature of the chicken dishes. Consider incorporating traditional Korean spice-inspired colors.
2. Typography: Select fonts that are modern, legible, and convey a sense of excitement. Consider blending English and Korean typography to appeal to a diverse audience.
3. Imagery: Integrate high-quality images of KuKu Chikin's spicy chicken dishes, ensuring they are visually appealing and invoke a sense of craving.
4. Logo Enhancement: If applicable, enhance or refresh the existing KuKu Chikin logo to better align with the spicy chicken theme and overall design direction.
5. Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
Deliverables:
1. Main Design Concept: A comprehensive graphic design concept that includes the color scheme, typography, and overall visual style.
2. Social Media Assets: Design templates for social media posts, ensuring consistency and a strong brand presence on platforms such as Instagram, Facebook, and Twitter.
3. Packaging Design: Create packaging design concepts that showcase the spicy chicken products attractively, considering different packaging formats.
4. Promotional Materials: Design promotional materials such as posters, banners, and flyers that can be used for marketing campaigns and events.
Conclusion
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
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